Key Points
- What is Online Reputation Management?
- What Does Online Reputation Management Accomplish?
- Can I Do Online Reputation Management Myself?
- Professional Reputation Management
What Is Online Reputation Management?
Online reputation management helps search engines display the best possible search results about a company, product, service, or individual. Reputation management involves measuring online sentiment, identifying positive and negative search results, then promoting positives and eliminating or suppressing negatives. Reputation management often includes the creation of relevant, highly placed online content properties that can be controlled, thereby reducing possible reputation damage by third-parties.
What Does Online Reputation Management Accomplish?
Create a Barrier Against Negative Search Results
Prevention is the best medicine. By creating and promoting positive online content about yourself or your brand, and insuring search engines find it highly relevant, you can create a strong barrier against most forms of negative search results. A reputation barrier is accomplished through new content creation, existing content promotion, and aggressive search engine optimization. When negative search results find their way online, strong positive search results can keep the negative suppresssed on pages further back - effectively eliminating it from view.
Control Over Online Perception
Online reputation management enables companies and individuals to control up to 100% of first page search results. This helps insure the information people see when performing a search is the content you want them to see. The process is begun by carefully creating relevant search content like blogs, social media, press releases, articles, and other material. Relevant content is then placed on these properties over time in a natural manner. Content is updated on a schedule while a social media and optimization network is created around the positive content. The combination of targeted web properties, promoted existing pages, fresh relevant content, and an optimized search network produce online reputation control sites that tend to dominate the first pages of search results. This sophisticated network is then used as a tool to control online perception in search engines.
Remove Negative Search Results
Some online content can be removed by getting the content owner to either remove it, or place special HTML tags on the page so that search engines no longer include those pages in search results. What cannot be removed is supressed to pages further back and replaced in search results by strong positive web content. Since up to 95% of searches only take place on the first page (about 42% in the first position alone), negative content supression can be as effective as removal.
Reposition (Move Up) Positive Search Results
Many of our clients simply want to put their best face forward. These often include politicians, high (and low) profile executives, companies, or people in the job market. A sentiment analysis shows how a company or individual is perceived in search results in either a negative, neutral, or positive manner. The most positive search results are often on page two, three, or further back - where they are not often seen. By identifying positive reputation search results and aggressively promoting them over time, the first page of search results changes to reflect the best information possible. By simply repositioning positive search results online perception can be dramatically altered.
Can I Do Online Reputation Management Myself?
It is possible to manage online reputation yourself. It is important to note that knowledge of online content creation, content management, aggressive search engine optimization, and social media are required for all but the simplest forms of reputation management. If your reputation problem is very simple, or you have no problem at all, you may wish to use our handy Do It Yourself Reputation Management guide.
Professional Reputation Management Services
To solve more complex online reputation problems you will need a professional. We humbly suggest ourselves for this task. Just fill out the form on the right side of this page, or phone one of our friendly representatives at 1-800-889-4812 for a free, no-obligation consultation.
Our online reputation management programs reduce or eliminate negative reviews from search engine results pages, dramatically corrects search engine results pages, and control the distribution of content worldwide. No one has a larger network than Internet Reputation Management.
Satisfied Clients
We invite you to view our long and growing list of internet marketing testimonials. Our internet reputation repair clients are confidential, we don't post them on our website or anywhere else. We're happy to provide direct online reputation management services testimonials on a case-by-case basis pending approval by the client.
Use the form on the right to contact us, or call us today at 1-800-889-4812 for a no-risk, free, confidential consultation about your online reputation issues. We’re here to help.
